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1 year ago

Yamaha Motor Corporation, USA, Partners With Panasonic Consumer Electronics Company on Joint Marketing and Ecommerce Initiatives | Reuters

Initial Focus Will Integrate Yamaha Powersport Vehicles and Watercraft With Panasonic Adventure Line of Action Cameras

KENNESAW, GA--(Marketwired - September 02, 2015) - Yamaha Customer Support Group, a division of Yamaha Motor Corporation, U.S.A., and Panasonic Consumer Electronics Company announced today a two-year, multi-faceted marketing and ecommerce partnership that will integrate Panasonic Adventure's line of action cameras with Yamaha's line of powersports products.

The relationship, which was announced during Yamaha's launch of its all-new YXZ1000R makes Panasonic the "Exclusive Imaging Partner and Action Camera of Yamaha Motor Corporation, U.S.A.'s Customer Support Gr